7 Types of brands are explored in this blog, offering detailed definitions and insights to help you build a premium brand that dominates the UAE market. The team at Pixtar Brand Design Agency is aware of the fact that a brand is not merely a name, a logo, or a product; it represents an experience, a narrative, and a pledge to your customers. If you are a product-based company, premium e-commerce company or the HNI and you are looking for market top tier guides, this article is written for you to take into position.
1. Corporate Brands
The corporate brand brings the whole company into one brand. They embody the company’s values, mission, and identity. These brands that are overarching and powerful. And these are usually beyond the scope of a single product or service.
Example: Innovation, high quality, and design are three of the hallmarks of Apple that the company is famous for. And these are the attributes that make Apple a brand so successful all over the world.
2. Product Brands
Product brands are the brands of the products. The products, which are being powered by unique factors like the unique features, benefits, and the emotional connections between the products and the users.
Example: Coca-Cola is actually a perfect case of a product type brand because of its iconic and globally popular colors and logo.
3. Personal Brands
This type of branding is generally about the individual person, often using his or her personality, abilities, and reputation. This type of branding has been more common in the case of celebrity figures, influencers who are already household names, and those who have gained clout through their solely distinct thoughts or insight.
Example: Power and bravery are the main metaphors of Oprah Winfrey’s personal brand. A personal brand that stands for hope and freedom.
4. Service Brands
Service brands which are based on the experience and quality of the service provided are the brands that are creating the experience. These brands are the ones that like to highlight the customer satisfaction, reliability, and excellence.
Example: The Ritz-Carlton is world-renowned for its utterly divine customer care and opulent hospitality, hence, making it a leader in service branding.
5. Geographic Brands
Geographic brands are those that relate to specific locations. They are able to position the area’s unique features and cultural stability as a backdrop to gain a gripping identification.
Example: The Rolex, Patek Phillippe, and Vacheron Constantin Swiss brand watches precision and quality as those of Switzerland. So the geographic brand is highly effective.
6. Co-Brands
Co-brands emerge when two or more brands make products or services together. This branding goes for the strengths and recognition of each, and every brand involved.
Example: Nike and Apple partnership on the Nike+ launched in year 2006, product sub-brand succeeds in co-branding.
7. Luxury Brands
Luxury brands define themselves by their exclusivity, high quality, and prestige. The luxury brands of the world often cater to the minority of the older generation, only those that possess a high amount of money.
Example: Louis Vuitton which is primarily synonymous with luxury is a fashion house that emphasizes its historical contributions to the industry.
Conclusion
To have a successful brand that is recognized, it is necessary to know how to brand and the differing definitions of the types of brands. In the Pixtar Brand Design Agency, we are professionals in a brand campaign that centers your story and drives customer engagement on a deeper level. The brand can enhance attribute identification and loyalty through planned visuals. And the usage of content interesting enough to maintain attention.
